Email Marketing Is for Idiots

Email marketing is for idiots. That's a good thing!

Email marketing is for idiots, and that’s a good thing. I happen to be one of those idiots.

People tend to hesitate to do things because they don’t think they’re smart enough. Email marketing is no exception.

There seems to be a major misconception going around about email marketing. People seem to think it’s too hard.


“There are so many parts to building an email list. I don’t know where to start.”

“What should I send to my subscribers?”

“What kind of product should I create?”

“I just don’t have that kind of mind.”

So many excuses.

Is it possible you’ve not built a list because you think it’s too much for you? Do you look at all the possibilities of email marketing like a deer in headlights?

Niche selection. Product creation. Landing page building. Ahh!

It’s not that scary. I promise.

Email marketing is so easy I can do it.

I’m not kidding when I say email marketing is easy. I’m not the brightest light bulb in the box, not the sharpest tool in the shed, not the most colorful crayon in the box…. Ok. That analogy is dead.

But you get the point.

I’m no genius, but even I can figure this stuff out. I have no doubt you can too.

Don’t let yourself get the idea that building an email list requires tons of education or intelligence. Obviously you need to organize your thoughts and make sure you’re communicating well, but you don’t exactly need a degree for this stuff.

I mean, look at me. I didn’t finish college, yet here I am. If I can do this, so can you. I guarantee it.

I don’t know what kind of life experience you do or don’t have. I don’t know how much you do or don’t know.

If you’re willing to put in the time and make sure you’re putting out quality content, you don’t have to have the intellect of a super villain.

Email marketing doesn’t require a huge investment

Business is expensive. Inventory. Store space. Time commitment. Dang. It all adds up. You want to open a franchise? Be prepared to pay out thousands of dollars plus the cost of inventory plus the cost of labor plus XYZ.


Building an email list is dirt cheap compared to all of that.

That’s one reason I say literally anyone can build an email list. You don’t need expensive software, tools, inventory, or labor. That’s not to say you don’t need to pick up a few tools. You do. But they are dirt cheap compared to what you’ll find elsewhere in the business world.

For example, my email service provider costs me less than $30 USD per month. My web host is about $300 per year. Ads I buy as necessary, but those aren’t much.

Compare that with the tens of thousands – or even hundreds of thousands – of hard earned dollars.

Here’s a screenshot of Steak N Shake’s Franchise Partner requirements at the time of writing.

Let’s note a few things.

Steak N Shake asks for an investment of $10,000. Ouch.

But secondly, look at the third item in the list: Have no additional business venture. Seriously? Wow.

Email marketing can be a business in itself or it can supplement any additional business venture you choose. Lower cost of entry and no draconian overhead.

Win win.

Email marketing is stable

As any stock trader worth his salt will tell you, the business world is fickle and unstable. Businesses grow. Businesses shrink.

Email, however, is pretty stable.

No doubt you’ve heard the scare tactic phrase “email marketing is dead.” Ha. Not only is that false, the opposite is true. Not only is it more relevant than ever. It’s growing as a medium for marketers to build and grow lasting relationships with their target audiences.

According to OptinMonster, email marketing has a much higher engagement rate than social media – all social media channels.

Does that shock you?

Further, according to a 2017 survey, over 90% of Americans over the age of 15 use email. That’s 9 out of 10 people.

No one can say with a straight face that email is going anywhere soon. If anything, it’s becoming more and more a staple in our fast-paced digital age.

And why shouldn’t it?

Sending an email is far less expensive than sending snail mail. People can read it on nearly any device – computers, tablets, phones – even smart watches. It makes sense that it would continue to grow and continue to be a staple in the savvy marketer’s tool kit.

Email marketing is easily duplicated

I watch sports occasionally, but I’m no athlete. I can watch someone kick a 50 yard field goal or outrun the other team for a touchdown. I could attend seminars and listen to lectures of these men and women explaining how to make this play or that.

But I’m no athlete. I run when I’m being chased. That’s it.

For me, all the training and info I can handle won’t turn me into the next Manning. It’s not duplicatable for me. I’m just not physically able to be the next all star quarterback.

But email marketing is different.

Your email list doesn’t care about your physique. No matter what you do for a living or how smart or not you think you are, you can build a list if you’re willing to follow the blueprint.

It really is that simple.

If you can follow a recipe, you can bake this cake.

You may think that’s a silly analogy, but think about it.

You want a delicious cake (an email list.) In order to make that cake, you gather your ingredients and follow a recipe.

As long as you follow the recipe, you’ll come away with exactly what you wanted, and you will have learned something awesome.

ListBootcamp is designed to be that recipe. My courses and this site are designed to help you understand what goes into building an email list. I want to peel back the curtain and expose the wizard so you can see just how easy all this really is.

You don’t need a guru. You can be the guru.

Email marketing works

If you’re like me, you want something that works. Theory? Psh. Lame.

No, you want something with meat. Something with substance. Something that can actually help you start making money.

That’s email marketing.

When people ask me how they can build a brand quickly, I always point them to email. Always.

Why? Simply because it works.

There is nothing quite like it in the rest of the business world. Oh sure. There’s lots of good stuff, great techniques, neat tools.

But there is nothing with the same relationship-forming, audience-building, brand-boosting power.

You’d be insane to not make use of it.

What’s your point, Michael?

Here’s what I’m trying to get to… now that you’ve read that wall of text.

Don’t buy the lie that building an email list requires some superhuman intellect. Yes there is lots to learn – stats, split testing, tweaks, optimization, tools, etc. All good stuff. But don’t let yourself get overwhelmed.

Don’t buy the lie that it’s difficult. It’s not. Literally anyone can do this.

Take it one bite at a time.

Take the recipe you’ve been handed and bake the cake.

Finally, don’t buy the lie that email is on it’s way out. Quite the opposite is true. Those who think it’s dying will, in time, wish they had listened to facts.